Very strong scent upon opening the jar. It gets even stronger while heating up and fills the whole kitchen. Almost like they combined BBQ sauce with meat hot sauce. The ingredient list is long and unique on this one. You can definitely taste some of that. Every bite is sweet, but only some of them are spicy. I think there's a little too much going on. I like it more than Don's Original which I reviewed some time ago. While it's not for me specifically, if your a fan of Don's you'll love this. I'm hoping I'll like the non sweet version I have coming in the mail. I'm almost certain I will. The packaging looks great and it's easy to read.
There's a full ingredient list below, but if you don't want to read all that I'll summarize why I said it's got too much going on: pickle juice, mustard, worcestershire sauce, italian seasoning, molasses, chipotle. I kind of think it tastes too much like tamarind (which is in worcestershire sauce). I love worcestershire sauce otherwise. I also think I don't like Italian seasoning in a meat sauce which is one of the things I commented on about Don's. Don's was heavy on basil and oregano.
Ingredients: Ground beef, cayenne pepper sauce (aged red cayenne peppers, distilled vinegar, water, salt, garlic powder), water, sugar, pickle juice (water, vinegar, salt, natural flavoring, polysorbate 80, fd&c yellow#5, sodium benzoate, potassium sorbate), apple cider vinegar, soybean oil, tomato paste, onions cumin, ground chipotle pepper, salt, mustard (distilled vinegar, mustard seed, salt, tumeric, spices), worcestershire sauce (distilled vinegar, molasses, water, corn syrup, salt, caramel color, sugar, spices, anchovy, natural flavor, tamarind extract, soy lechithin), garlic, white distilled vinegar, granulated garlic, granulated onion, sodium acid sulfate, ground mustard, black pepper, chili powder (chili pepper, cumin, oregano, salt, garlic powder), Italian seasoning (marjoram, basil, rosemary, thyme, oregano, savory, sage), cinnamon, paprika, cayenne pepper, molasses, crushed red pepper, xanthan gum, lemon juice concentrate.